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Boston Consulting Group
By using the matrix, four kinds of SBUs can be identified as:
a). Stars refer to high- growth, high-share businesses or (they require a large no of investment to finance their quick growth potential).
b). Cash Cows refer to low-growth, high- share businesses or manufacture (they are established, successfully, and require less investment to hold share).
c). Question Marks refer to low-share business units in high-growth markets (they require a lot of cash to hold their share).
d). Dogs refer to low-growth, low-share businesses and products (they may produce enough cash to maintain them, however, do not have much future).
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
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How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A
considering the concept of product life cycle, where would you put video games in their life cycle
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
What do you mean by product mix .
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