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Boston Consulting Group
By using the matrix, four kinds of SBUs can be identified as:
a). Stars refer to high- growth, high-share businesses or (they require a large no of investment to finance their quick growth potential).
b). Cash Cows refer to low-growth, high- share businesses or manufacture (they are established, successfully, and require less investment to hold share).
c). Question Marks refer to low-share business units in high-growth markets (they require a lot of cash to hold their share).
d). Dogs refer to low-growth, low-share businesses and products (they may produce enough cash to maintain them, however, do not have much future).
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Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
explain the core concept of marketing
what are the examples for ingredient branding?
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo
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