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How many types of advertising are involved in distribution channels?
Types of advertisement in distribution channels are as follows:
Consumer Advertisement, Business-to-Business Advertisement, Trade Advertisement, Retail Advertisement (Local weekly newspapers, TV, Radio and regional magazines), Financial Advertisement, Recruitment Advertisement, Tenders, Educational Advertisement, Classified Advertisement and Notices.
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
what are the core marketing concepts?
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially b
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