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Question 1:
(a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe the new HR set up and philosophy which is necessary to foster successful knowledge management in an organisation.
(b) Discuss the aims of a knowledge audit and describe the process of conducting knowledge audit as well as the difficulties which are likely to arise.
Question 2:
(a) Large organisations face many complex challenges in developing and creating a sustainable knowledge strategy. Using a relevant model explain how you would develop a knowledge management strategy for an organisation such as that of your own.
(b) What are the factors which have prompted the development of Learning Organisations and what are the characteristics and challenges facing such Learning Organisation?
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
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development and marketing core concepts
Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
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