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Question :
(a) Differentiate between the terms "efficiency and "effectiveness" within the management context.
(b) Identify and clearly explain the four most common challenges of global competition that effective managers need to work around.
(c) Discuss the various functions which constitute the process of management.
(d) Using a relevant example, explain the key situational factors determining the leader's effectiveness.
Question 1: McCarthy (1960) formulated the concept of 4Ps- Product, Promotion, Price and Place marketing mix. For several years these were the principal foundation on which
elaborate market positioning errors broadly
excircle?
Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
how to make ppt on this topic in 4 slides?
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
do you think paradigm shifts having taken place in marketing?
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
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