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What are the ways to decrease the customer defection rate?
To decrease the customer defection rate, a company should:
a) Explain and measure the retention rate.
b) Classify the cause of attrition.
c) Calculate the amount of profit lost through losing the customer.
d) Solve the cost of retaining a customer.
e) Listen to the customer like it helps into retaining and overcoming attrition problem.
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