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What are the ways to decrease the customer defection rate?
To decrease the customer defection rate, a company should:
a) Explain and measure the retention rate.
b) Classify the cause of attrition.
c) Calculate the amount of profit lost through losing the customer.
d) Solve the cost of retaining a customer.
e) Listen to the customer like it helps into retaining and overcoming attrition problem.
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
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