What are the ways to decrease the customer defection rate, Marketing Management

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What are the ways to decrease the customer defection rate?

To decrease the customer defection rate, a company should:

a) Explain and measure the retention rate.

b) Classify the cause of attrition.

c) Calculate the amount of profit lost through losing the customer.

d) Solve the cost of retaining a customer.

e) Listen to the customer like it helps into retaining and overcoming attrition problem.

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