What are the ways to decrease the customer defection rate, Marketing Management

Assignment Help:

What are the ways to decrease the customer defection rate?

To decrease the customer defection rate, a company should:

a) Explain and measure the retention rate.

b) Classify the cause of attrition.

c) Calculate the amount of profit lost through losing the customer.

d) Solve the cost of retaining a customer.

e) Listen to the customer like it helps into retaining and overcoming attrition problem.

Related Discussions:- What are the ways to decrease the customer defection rate

MBA, Will the pricing and product policy of a multinational firm be differe...

Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.

Key demographic variables, Managerial Decision I: Developing advertising st...

Managerial Decision I: Developing advertising strategies by understanding key demographic variables To understand the demographics of your target audience, you obtain data on Fa

Branding, the importance of branding for marketing company in this case M&C...

the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.

Statistics, a survey is classified as successful if usable data is obtained...

a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation

Ten principles of reinvention , As per the Osborne and Gaebler, governments...

As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi

Selection of an advertising agency by rates charged, Q. Selection of an adv...

Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock

Brand managment, market testing tools

market testing tools

Develop a quality management plan, XYZ Limited, finalist for the European Q...

XYZ Limited, finalist for the European Quality Award (EQA), has doubled its share of the quality carpet sector in recent years and now holds over 10 per cent of the world market fo

Explain types of on-line advertising, Question 1 (a) Define Business E...

Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor

What are the intangible goods, What are the Intangible Goods Intangi...

What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages