Major challenges facing a customer centric organization, Marketing Management

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Question:

"The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes.

However an enterprise view of the customer is not achieved, either at the operational or at the strategic level. There are many challenges that must be addressed in moving to a true electronic customer relationship management (eCRM)." In light of the above statement, state the major challenges facing a customer centric organization.

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