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Question:
"The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes.
However an enterprise view of the customer is not achieved, either at the operational or at the strategic level. There are many challenges that must be addressed in moving to a true electronic customer relationship management (eCRM)." In light of the above statement, state the major challenges facing a customer centric organization.
This assignment requires you to develop a marketing case study. You may develop your case from either 1. A marketing-related problem from work, or 2. From an organization in
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
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Why is environmental appraisal important for an organization
Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation
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What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
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