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Q. What is Advertising Agency?
Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the product is called advertiser and sponsor or Clint. Media demotes to the vehicle that carries the message to public. The sponsor habitually relies on some outside experts to perform task involved in launching of the product. These outside specialist business houses are called advertising agency.
Meaning: - Advertising organization is an independent business organization specialized in advertising work which undertakes the work of Preparing, Planning and executing advertising campaign for its clients. It is a body of specialist who specialize in advertising.
Defination:- Acc. to Philip Kotler -Advertising agency is a marketing services firm that assists its client in preparing, planning, implementing and evaluating various activities of advertising campaign. Administration of Ad-agency on Department basis:-
In departmental foundation organization structure a separate department is created for every major advertising function. Every department is headed by a specialist in that particular field.
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
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Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
Marketing information: to perform the complex task of marketing the marketer needs many pieces of information as a basis for drawing marketing decisions. Market information as a b
Question 1 Write short notes on any 5 of the following concepts: (i) Close Up (ii) Wide Shot (iii) Pan (iv) Tilt (v) Zoom (vi) Subjective Camera movement (vii)
various approaches followed by FMCG companies in test marketing
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
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