What is advertising agency, Marketing Management

Assignment Help:

Q. What is Advertising Agency?

Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the product is called advertiser and sponsor or Clint. Media demotes to the vehicle that carries the message to public. The sponsor habitually relies on some outside experts to perform task involved in launching of the product. These outside specialist business houses are called advertising agency.

Meaning: - Advertising organization is an independent business organization specialized in advertising work which undertakes the work of Preparing, Planning and executing advertising campaign for its clients. It is a body of specialist who specialize in advertising.

Defination:- Acc. to Philip Kotler -Advertising agency is a marketing services firm that assists its client in preparing, planning, implementing and evaluating various activities of advertising campaign. Administration of Ad-agency on Department basis:-

In departmental foundation organization structure a separate department is created for every major advertising function. Every department is headed by a specialist in that particular field.


Related Discussions:- What is advertising agency

Mkt mgt, various approaches of test marketing

various approaches of test marketing

Pre calc, what is the square root of 9?

what is the square root of 9?

Target marketing, A Chennai based soft –drink company has proposed to launc...

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

Marketing core, what gaps between core marketing aspects have kellogg''s su...

what gaps between core marketing aspects have kellogg''s successfully managed to bridge?

Unit 1, exblin the vireous functin of marekting management

exblin the vireous functin of marekting management

Explain the elements proposed by the framework, Question: (a) Discuss h...

Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut

Briefly explain trend, briefly expain trend describe the impact of the tren...

briefly expain trend describe the impact of the trend on the idustry

Examine the corporate social responsibility, Question 1: Mauritius has ...

Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel

What is the value chain, What is the value chain? Value Chain: Each f...

What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti

Basis for market segmentation, Q.   Describe how can a company divide a ma...

Q.   Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. :  Market may be segmented by using several relevant

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd