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Define the final stage of decision making process.
Post Purchase Performance Evaluation:
In the last stage of buying process, the product’s performance is estimated. The product’s real performance is compared to specification and essential adjustments are made of the product is not functioning like expectations.
explain the various approaches that are followed by fmcg companies in test marketing
Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat
What is profitability control in MIVE? Profitability control in MIVE: There is no point in squandering scarce resources on marketing attempts which guarantee nothing exce
Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
Marketing Template Assignment Position strategy The main aim of our marketing group is to design a lunch box menu for Starbucks. Currently, the competitors of Starbucks ha
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