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Define the final stage of decision making process.
Post Purchase Performance Evaluation:
In the last stage of buying process, the product’s performance is estimated. The product’s real performance is compared to specification and essential adjustments are made of the product is not functioning like expectations.
Illustrate why marketing research is important to a firm specially in a competitive market situation
what is the difference between goods marketing and services marketing?
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th
Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te
Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
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