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Define the nature of personal selling within significant points.
Nature of personal selling:
There are different types of sales jobs utilize to sell the product of the organizations. They are:
a) Delivering: The work of sales executives is to reach the products to the customer purpose.
b) Inside order taker: Sales executives within the retail stores as Subhiksha assist the customer in knowing the product.
c) Outside order: Such are field executives who go to the customer place and acquire the order.
d) Missionary selling: Sales executives give the information and endorse the company products-medical representatives.
e) Sales engineer: In such position, the sales executive is technical professional and works along with non-technical sales executive to give assistance upon technical information sought through the customer.
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
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PRODUCT MIX OF LG COMPANY
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