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Q. Effect on Standard of Living in aspect of advertising?
Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reduction. It has endorsed demand.
Now middle-income people utilize such goods which were earlier consumed only by reach society.
Consumer now has wider choice as well as now can procure best products at lowest prices. Advertising persuades the people to purchase more and more goods and services to raise their standard of living.
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
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