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Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
Michael Jordan lives in a world with only two goods: basketballs and Gatorade. Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord
demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
"consumer mind is a block box"-discuss
Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification: Old and New Values
why we need to study promotion in marketing?
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
Forester's Country Markets is a well-known grocery chain based in a large Midwestern city. At one of Forester's distribution warehouses a key problem has been proper stocking of s
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