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Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
Illustrate the term market and its managing. We comprehend a market like the set of all actual and potential buyers of a service or product, and we control the marketing by ana
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut
how to draw consumer profile of a typical buyer of ray ban?
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
strategies to apply product line filling?
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series. That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
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