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Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.
Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother
How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:
Define and explain these concepts (reach and frequency).
Steps involved in brand development
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
"consumer mind is a block box"-discuss
Question 1 Define e-tailing. Explain the future of electronic retailing Question 2 Explain the factors which are leading to the growth of retail sector Question 3 Descri
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
defition of place
What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
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