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Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
Importance of marketing Importance of marketing to the society 1. Delivery of standard of living to the society: main liability of the marketing is to produce goods a
Marketing Process Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketin
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than
buying situations
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