Ad-effectiveness using a communication objective, Marketing Management

Assignment Help:

Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.


Related Discussions:- Ad-effectiveness using a communication objective

Public relations practitioners, Question : (a) "There are those-usually...

Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil

Pre calc, what is the square root of 9?

what is the square root of 9?

Consumer behaviour, explain VAL"s theory and each types of custmors

explain VAL"s theory and each types of custmors

Element of marketing planning, Element of Marketing Planning: marketing pl...

Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat

Caselets, considering the cncept of product life cycle, where would ypu put...

considering the cncept of product life cycle, where would ypu put video games in their life cycle?

Calculate the total time, Question: a) Suppose a web client makes a re...

Question: a) Suppose a web client makes a request for a resource located on an internal web server using on a 10Mbps Ethernet LAN. The client and the server are connected via

Explain existence of marketing as indispensable activity, Explain about exi...

Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother

Calculate total cash interest payment, Jump Up Corporation issued five-year...

Jump Up Corporation issued five-year, 5% bonds with a face value of $800,000 on January 1, 2011.  Interest is paid annually on December 31.  The market rate of interest on this dat

Astronomy: star mapping, Two nights ago, an astronomer took a picture of a ...

Two nights ago, an astronomer took a picture of a small portion of the sky containing 10,000 stars. Last night, the astronomer took a picture of the same portion of sky (containi

Mcom, the various approaches that are followed by FMCG companies in test ma...

the various approaches that are followed by FMCG companies in test marketing

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd