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Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.
QUESTION Environment is a factor in the development of planned communication. Competitors can think of changing the way of presenting their services and products and ultimatel
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
The Eighteenth Amendment to the U.S. Constitution is the only amendment that has been repealed. This amendment established A. federal income tax. B. prohibition of alcohol.
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
identify the major trends in the firm''s natural and technological environment.
assignment on strategy pricing
Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
i dont understand a math question it says: A cclass of students conduct a servey of 1,000 students. The servey reveals 20% of the students speak spanish. How many students is that?
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
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