Ad-effectiveness using a communication objective, Marketing Management

Assignment Help:

Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some advertisement may be extremely attractive well remembered entertaining and liked buy many viewers/ audience but still it perhaps ineffective in generating additional sales, These advertisement perhaps well recalled because of attractive modals simple to remembered phrases homeruns appeal etc. However viewers still mayn't be buying the product for the reason that they have no liking that product. For example Advertisement of bagpiper with Sunny Deol as model is remembered by many viewers for the reason that its model is attractive. However still all such viewers don't buy bagpiper products therefore measuring ad-effectiveness only on the bases on the bases of communication objectives isn't sufficient in itself.


Related Discussions:- Ad-effectiveness using a communication objective

Element of marketing planning, Element of Marketing Planning: marketing pl...

Element of Marketing Planning: marketing planning involves setting of objectives and making plans for how these objectives can be achieved. It involves deciding the policies strat

(a+b)2 formula, can anybody tell me where (a+b)2 is applicable in real worl...

can anybody tell me where (a+b)2 is applicable in real world

Difficulties in marketing planning, Difficulties in marketing planning: we...

Difficulties in marketing planning: we know that "marketing planning is concerned with the identification of resources that are available and their allocation to meet objectives.

Describe capital asset pricing model , a.  Suppose Asset A has an expected ...

a.  Suppose Asset A has an expected return of 10% and a standard deviation of 20%.  Asset B has an expected return of 16% and a standard deviation of 40%.  If the correlation betwe

Explain the marketing communications mix, Explain the Marketing Communicati...

Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of

Types of distribution channels in place strategies, What are the types of d...

What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign

Black-scholes-merton, Black-Scholes-Merton This section illustrates the...

Black-Scholes-Merton This section illustrates the Black-Scholes (BS) model [BS73] and the pricing form under it by using a European call option that based on the assumption of

Marketing planning, Marketing planning: Meaning and definition: marke...

Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ

What is brand personality, What is Brand Personality? Brand Personali...

What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly

State the term- message content, State the term- Message content In ...

State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd