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What is Maturity Stage of Product Life Cycle?
Maturity Stage:
A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits stabilize or decline because of marketing outlays to some characteristics:
a. Sales continuing to grow, but at a very much decreased rate.
b. Prices beginning to fall in battles to retain market share. Profits begin to fall correspondingly.
Y= P(1+(r/100))^t
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