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Describe the inelastic demand and fluctuating demand in business market and the consumer market.
Inelastic Demand:
The demand for several business goods and services is inelastic, implies fluctuations into prices of product will not considerably affect the demand for product within business market. This demand means a change within price will cause an opposite change into demand within consumer market.
Fluctuating Demand:
The demand for several business good and services targets to be additionally volatile than the demand for consumer and goods services.
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
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