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Describe the inelastic demand and fluctuating demand in business market and the consumer market.
Inelastic Demand:
The demand for several business goods and services is inelastic, implies fluctuations into prices of product will not considerably affect the demand for product within business market. This demand means a change within price will cause an opposite change into demand within consumer market.
Fluctuating Demand:
The demand for several business good and services targets to be additionally volatile than the demand for consumer and goods services.
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3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
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