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What are the ways devised in competition by Theodore Levitt?
Several of the ways devised in words of Theodore Levitt to outsmart the competition are as:
a. Be a customer led, but not product oriented.
b. Market orientation must permeate within the organization.
c. Managers require being proactive and visionary.
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
under positioning
5
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
I want a research paper to be written of around 2500 words , kindly help me in the same.
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
Explain the various approaches that are followed by FMCG companies in test marketing
what is modern and traditional value delivery approach???
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
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