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What are the ways devised in competition by Theodore Levitt?
Several of the ways devised in words of Theodore Levitt to outsmart the competition are as:
a. Be a customer led, but not product oriented.
b. Market orientation must permeate within the organization.
c. Managers require being proactive and visionary.
meaning of regional products or definition of regional products
1. How important do you feel the following attributes are for a bakery 1: Very Important 5: Not important at all Variety of Products 1 2 3 4 5
Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
Define Need in marketing in briefly. Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs f
The physical attributes of a product constitute a tangible product.
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
Key challenges for a Domestic Company for Sustainability in Market - Competitive pressure of global players : With the advent of open economy policy, the country ha
assignment
Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any
Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
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