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Question 1:
Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies that you would use to maximise the performance of the front-line employees during the service encounter.
Question 2:
a) Describe how the personal characteristics of the buyer influence the consumer decision-making process.
b) Show the marketing implications resulting from the lack of physical evidence experienced by customers when choosing between competing services.
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
what are all about brands and branding policies?
does the marketing exits solely to increase the profits
brand personality of MacDonald
can you guys do an essay for my marketing class?
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
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