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Mega marketing:
It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties in order to enter or operate in a given market.
Inter segment cooperation: the best way to mange segments is to appoint the segment managers with the sufficient authority and responsibility for building their segment's business. At the same time, segment managers should not be so segment focused as to resist cooperation with the other company personnel.
Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure. Information technology has been the catalyst
0.45-0.24
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
Marketing mix of Dettol Handwash
Retailing and Wholesaling Retailing and wholesaling consist of various organizations bringing services and goods from the point of manufacture to the point of use. Retail
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
What are Industrial Goods? Industrial Goods: Industrial goods are divided in five categories further. These goods are not directly utilized by consumers: installations, a
What the social factors have most influence on consumers purchasing
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