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Question 1:
"Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one."
(a) Describe this statement.
(b) What are the implications for the organisation when it is adopting a Relationship Marketing concept in doing business.
Question 2:
"One important pre-requisite of any organisation aiming at customer retention is having a positive image in the eyes of its publics. Public Relations is a tool used in Relationship Marketing to address that issue."
Discuss this statement with local examples.
Question 3:
"The focus of Relationship Marketing is customer retention. Yet Bund Jackson has stated that the development of a Relationship Marketing approach is not always appropriate for all customers."
Explain and discuss what Bund Jackson means by the above statement and what are its implications for segmenting customers.
Explain the term -Personal selling You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a d
Enumerate in detail about the communication process At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or di
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Question 1: Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats. Question 2: Analyse the steps in the Strategic
marketing strategy of arrorw shirts
What is the effective way to Internet marketing strategy? There is no certain formula for an effective internet marketing strategy. This depends upon your individual situation.
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the
What are gauging tools comprised in annual plan control? Annual plan control consists of at least five performance gauging tools as illustrated below in points: a) Sales a
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
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