Relationship marketing concept in business, Marketing Management

Assignment Help:

Question 1:

"Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one."

(a) Describe this statement.

(b) What are the implications for the organisation when it is adopting a Relationship Marketing concept in doing business.

Question 2:

"One important pre-requisite of any organisation aiming at customer retention is having a positive image in the eyes of its publics. Public Relations is a tool used in Relationship Marketing to address that issue."

Discuss this statement with local examples.

Question 3:

"The focus of Relationship Marketing is customer retention. Yet Bund Jackson has stated that the development of a Relationship Marketing approach is not always appropriate for all customers."

Explain and discuss what Bund Jackson means by the above statement and what are its implications for segmenting customers.


Related Discussions:- Relationship marketing concept in business

State about the demand - pricing decisions, State about the Demand - pricin...

State about the Demand - pricing decisions Demand also affects the price in a big way.  When there is limited supply of a product and demand is high, people buy even if hig

Engeneering, corelate the term engeneering and managerial economics

corelate the term engeneering and managerial economics

Non-accounting managers, Discuss how the management accountant can help non...

Discuss how the management accountant can help non-accounting managers to make better decision. Requirement: 1)  Have to use proper language. 2)  Research has to done via

Algebra.., x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3

x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3

What is internal marketing, What is internal marketing? Internal Marke...

What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing

Product mix, product mix of the lg company

product mix of the lg company

Test marketing, explain the various approaches that are followed by fmcg co...

explain the various approaches that are followed by fmcg companies in test marketing

Personal Selling, when it comes to selling, personal selling is vital. most...

when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before

State the term - price, State the term - Price Price is the amount...

State the term - Price Price is the amount charged for a service or product. It's the second most important  element in marketing mix. Fixing the price of product is a tri

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd