Explain the purpose of internal marketing, Marketing Management

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Question:

(a) Explain the purpose of internal marketing.

(b) Identify the three levels organizational culture and discuss the importance organizational culture for successful marketing communications.

(c) (i) Explain the term ‘strategic credibility'.

(ii) Describe briefly the elements of strategic credibility.

(d) Explain how the functional capabilities of an organization impact upon an organization marketing communications.


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