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(a) Explain the purpose of internal marketing.
(b) Identify the three levels organizational culture and discuss the importance organizational culture for successful marketing communications.
(c) (i) Explain the term ‘strategic credibility'.
(ii) Describe briefly the elements of strategic credibility.
(d) Explain how the functional capabilities of an organization impact upon an organization marketing communications.
The popular Chiltern hotel operates a restaurant which makes its own food on the premises. The costs for the current production level of 500 meals are: Cost/meal (Rs) Material
Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana
Marketing strategy development
Illustrate why marketing research is important to a firm specially in a competitive market situation
Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and
#question draw an bcg matrix with an numerical example..
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
Question 1: (a) What are the basic styles of negotiation? (b) Explain the implication of Prisoner's Dilemma game? (c) Describe why people act in Red style to protect th
Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p
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