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We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in the ads? How effective do you believe their messages were? How much money was spent? In a one-page report, discuss the political advertising you were recently subjected to. Of the ads you most remember, did that candidate win? What are your opinions on media used, advertising messages and effectiveness and cost of such advertising.
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
CASE STUDY- Chubb Security Systems Chubb, an organization noted for its locks and security systems, developed a security product particularly suited to manufacturing organizat
Factors affecting environmental appraisal: given, the same environmental conditions, no two strategies or two organizations would appraise the environment in a similar function. T
• example of product line strategies
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
marketerinvolvment
give me am example of straight rebuy, modified rebuy and new task
marketing strategies
Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
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