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We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in the ads? How effective do you believe their messages were? How much money was spent? In a one-page report, discuss the political advertising you were recently subjected to. Of the ads you most remember, did that candidate win? What are your opinions on media used, advertising messages and effectiveness and cost of such advertising.
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Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir
Q. Illustrate the Features of Advertisement? 1) Paid form :- Advertisement is certainly not free of cost. The company has to formulate the payment to the media used for advert
Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr
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A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p
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