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We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in the ads? How effective do you believe their messages were? How much money was spent? In a one-page report, discuss the political advertising you were recently subjected to. Of the ads you most remember, did that candidate win? What are your opinions on media used, advertising messages and effectiveness and cost of such advertising.
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
PEST ANALYSIS IN AN ENGINEERING FIRM
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
How should Shoppers? Stop develop its demand forecasts?
Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
1. what are the importans 2. For whom use marketing managment
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