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Illustrates the export path of entry in direct and indirect way?
As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the home base directly comprises the use of agents, Government, distributors and overseas subsidiaries and indirect comprises the use of trading companies, piggybacking or counter trade and export management companies. Entry through a foreign base comprises licensing, joint ventures, ownership and export processing zones as well as contract manufacture.
Virgin Mobile (VMA) Australia is a leading consumer focused mobile network with its headquarters based in Sydney. VMA has official retail stores located in the following Australian
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what is basic strategy and organizational of resources
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
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