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Illustrates the export path of entry in direct and indirect way?
As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the home base directly comprises the use of agents, Government, distributors and overseas subsidiaries and indirect comprises the use of trading companies, piggybacking or counter trade and export management companies. Entry through a foreign base comprises licensing, joint ventures, ownership and export processing zones as well as contract manufacture.
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Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
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Ask question #Minimum 100 words should video games companies continue to alter their products to include other function , such as email?accepted#
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
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