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Illustrates the export path of entry in direct and indirect way?
As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the home base directly comprises the use of agents, Government, distributors and overseas subsidiaries and indirect comprises the use of trading companies, piggybacking or counter trade and export management companies. Entry through a foreign base comprises licensing, joint ventures, ownership and export processing zones as well as contract manufacture.
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
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Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock
What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen
As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
A baseball left fielder throws a baseball from a position 400 feet from home plate to the third baseman who is 90 feet from home plate. (Assume the two players are in the same lin
what is: competencies, customers, and competition?
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