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Illustrates the export path of entry in direct and indirect way?
As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the home base directly comprises the use of agents, Government, distributors and overseas subsidiaries and indirect comprises the use of trading companies, piggybacking or counter trade and export management companies. Entry through a foreign base comprises licensing, joint ventures, ownership and export processing zones as well as contract manufacture.
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
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Marketing strategy development
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State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati
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1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
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