Price and promotion, Marketing Management

Assignment Help:

Price

      The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excluding cone and cup), oat con for RM1.50, RM1 for the cup,a slice of diet cake RM3 these prices are very competitive but fairly conservative.

Place

      Central market is located in the city center whereby thousands of people come to visit each day. There is a huge traffic in the mall during weekends and on holiday. The location is well surrounded by colleges, banks offices etc., therefore there is a strong probability that the product will not miss to make the product know to customers. The parlor will be located at the ground floor nearby the sushi restaurant; the rent fee will be RM1000 per month and rm500 for the security.

Promotion

      Free sample of our product will be given at the grand opening, and t-shirts, caps, penswith the company's logo and the sentence 'bring winter in summer withSchovas" will be worn by employees.

A member card will be given for the 100 first customers and a free ice cream when the points reach 50.


Related Discussions:- Price and promotion

Explain the strategy of position on user, Explain the Strategy of Position ...

Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf

How is customer response to a new product in research, How is customer resp...

How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing

Marketing research, Marketing Research Marketing  research,  one  of  ...

Marketing Research Marketing  research,  one  of  the  components  of  an  information  system,  include collecting information relevant to a particular marketing problem faci

Case, Should video game companies continue to alter their products to inclu...

Should video game companies continue to alter their products to include other functions, such as e-mail

Methods of preparing advertisement budget, Q. Methods of preparing advertis...

Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo

Forward integration, A planning in which a business expands its activities ...

A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.

International marketing, with the aid of a diagram discuss the key issues o...

with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance

Back to nature case study, 1. Describe Back to Nature’s target market. [5 m...

1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd