Price and promotion, Marketing Management

Assignment Help:

Price

      The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excluding cone and cup), oat con for RM1.50, RM1 for the cup,a slice of diet cake RM3 these prices are very competitive but fairly conservative.

Place

      Central market is located in the city center whereby thousands of people come to visit each day. There is a huge traffic in the mall during weekends and on holiday. The location is well surrounded by colleges, banks offices etc., therefore there is a strong probability that the product will not miss to make the product know to customers. The parlor will be located at the ground floor nearby the sushi restaurant; the rent fee will be RM1000 per month and rm500 for the security.

Promotion

      Free sample of our product will be given at the grand opening, and t-shirts, caps, penswith the company's logo and the sentence 'bring winter in summer withSchovas" will be worn by employees.

A member card will be given for the 100 first customers and a free ice cream when the points reach 50.


Related Discussions:- Price and promotion

Old concept or product oriented concept of the marketing, Old concept or pr...

Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process

#discuss, #consumer mind is a block box discuss?

#consumer mind is a block box discuss?

Discuss the implications of dd''s activities, The DD drinks company was fou...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

Participants in the business buying process, own example of participants in...

own example of participants in the business buying process

Describe the current marketing mix employed by the company, QUESTION 1 ...

QUESTION 1 Describe how HubSpot has applied its own Inbound marketing techniques to promote the company. QUESTION 2 Perform a situational analysis for HubSpot highlight

Case let, how should shoppers'''' Stop develop its demand forecast?

how should shoppers'''' Stop develop its demand forecast?

What are marketing-service agencies, What are Marketing-Service Agencies? ...

What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w

What is strength of brand equity, What is strength of brand equity? Sim...

What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd