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Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
explain the various approaches that are followed by fmcg companies in test marketing
Problem 1: Discuss the formulation of Sales strategy in brief. Definition of sales Strategy Formulation of Sales Strategy Transportation Problem 2: Compa
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
Perform an industry analysis detailing how they are overall performing . Research trends and projections for the future. Also complete a competitive analysis on Costco.
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
is 1_______A a propeer subset or improper subset
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
how to solve problems involving conditional statement
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