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Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
What is the job function of public relation? Introduction about Public Relation: The initial goal of a public relations department is to improve a company. Reputation of
Q. Subjective method for measuring advertising Effectiveness? Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different e
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w
defition of place
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
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