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What is Brand Extension? Explain briefly.
Brand Extension:
A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a brand name consist of enormous appeal for consumer. This has stood the test of time and competition. It is derive force behind brand extension, that the power of one brand could be utilized to market other associated products.
To other driving force is the now day high cost of launching an overall new brand along with increasingly competitive escalating and market costs.This makes sound financial and marketing sense to keep going the inner force of a valued brand for new incarnatim cycle and also those in the prime of life.
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
slotution required for this casestudy
explain the various approaches that are followed by FMCG companies in test marketing
identify the major trends in the firm''s natural and technological environment.
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
What are the advantages of joint ventures? Joint ventures provide the following advantages, which are given below: • Sharing of risk and capability to combine the local in-d
What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount
Marketing function: The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or
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