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Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation.
Purchasing
Purchasing deals with the day-to-day buying of goods. Purchasing concentrates on the goods themselves containing whether they conform to the quality demanded, if they are priced appropriately, and make sure that they are delivered at the time needed to the correct location.
Supply
Supply concentrates on the method of relationships. Supply deals with significant considerations beyond the day-to-day containing:
In Reck & Long's terms supply is method by nature.
how to draw consumer profile of a typical buyer of ray ban?
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
number of channel levels of panasonic
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
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