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Product branding:
Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A brand identifies the product for a buyer. Marketers see a brand as an implied promise that the level of the quality people have come to expect from a brand is determined by the amount of the profit it generates for the manufacturer. This results from a combination of increased sales and increased price. According to the William J. Stanton, "all trademarks are brands and thus include the word, letters or numbers which may be pronounced they may also include a pictorial design". The American marketing association defines a brand as "a brand is a name, term sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or the group of sellers and to differentiate them for those of competitions". Branding is the practise of giving a specified name to a product or group of product of one seller. Branding is the process of finding and fixing the means of definition. In other words, naming a product, like naming a baby, is known as branding. Parents have children and manufactures too have children, products. As parents, the manufactures also are eager to know the character and capacity of their products on their birth, but not on their names. Thus branding, a management process by which a product is named, branded. A brand name when registered is called trademark. In essence, a brand identifies the seller or market. It can be a name, trademark, logo or other symbol. Under trademark law, the seller is granted exclusive rights to the use of the brand name in the perpetuity. Brands differ from the other assets such as patents and copyrights which expiration dates.
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
marketing environment
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
What is Maturity Stage of Product Life Cycle? Maturity Stage: A period of a slowdown in sales growth as productions achieved acceptance by most potential buyers. Profits s
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
what gaps between core marketing aspects have kellogg''s successfully managed to bridge?
what are the different retail strategies
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