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How should marketing deliver value?
It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should satisfy the following equation along with resultant value as:
Customer value = Benefits/Cost.
The corporate strategy should be aimed at delivering larger customer value than competitors.
What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the
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