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How should marketing deliver value?
It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should satisfy the following equation along with resultant value as:
Customer value = Benefits/Cost.
The corporate strategy should be aimed at delivering larger customer value than competitors.
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
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Q. Increase in level of competition and Readership by ads? Increase in level of competition:- The level of competition has enhanced manifold. For any product numerous brands
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