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How should marketing deliver value?
It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should satisfy the following equation along with resultant value as:
Customer value = Benefits/Cost.
The corporate strategy should be aimed at delivering larger customer value than competitors.
You are required to develop a Marketing plan for an organization strictly in either manufacturing or mining or services based in Oman. You need to select a product or service of
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under positioning
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