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How should marketing deliver value?
It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should satisfy the following equation along with resultant value as:
Customer value = Benefits/Cost.
The corporate strategy should be aimed at delivering larger customer value than competitors.
What are the several advantages of Business to Business? Some of the advantages of Business to Business are: a. Enhanced customer satisfaction b. Enhanced inventory syste
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what is ge matrix
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