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Question 1:
a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer.
b) Describe how branding can benefit a tourism/hospitality organisation.
Question 2:
Southwest Airline grows by entering new markets that are overpriced and underserved by current airlines. The company believes it can bring fares down by one-third to one-half whenever it enters a new market, and it grows the market in every city it serves by making flying affordable to people who previously could not afford to fly.
a) Describe Ansoff's product-market expansion grid and discuss its importance for Marketing Managers.
b) Using Ansoff's model, identify and explain on the growth strategy used by Southwest Airline.
State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others
under positioning
considering the concept of product life cycle, where would you put video games in their life cycle
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Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
describe five challenes affecting markerters in 21st centuary
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
customer mind is a black box dicuss
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