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Problem 1
You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing communications mix. How would you describe the role and importance of advertising in the marketing communications mix to him or her?
Problem 2
Explain how sponsorship works and examine the ways in which sponsorships can be evaluated.
Problem 3
Explain the 5 levels of brand recognition and sustain with examples.
Problem 4
Identify all the communication elements within the product development of an organization's marketing strategy.
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
Define the Political and Legal Environment. Political and Legal Environment: Political and Legal Environment Laws, pressure groups and government agencies which influence
What pricing strategy would you suggest to a small - Scale Industry Products
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
is this grammatically correct or not?
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
How many types of advertising are involved in distribution channels? Types of advertisement in distribution channels are as follows: Consumer Advertisement, Business-to-Busi
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
Factors which influence type of promotional strategies used by universities to increase enrolment
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