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Problem 1
You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing communications mix. How would you describe the role and importance of advertising in the marketing communications mix to him or her?
Problem 2
Explain how sponsorship works and examine the ways in which sponsorships can be evaluated.
Problem 3
Explain the 5 levels of brand recognition and sustain with examples.
Problem 4
Identify all the communication elements within the product development of an organization's marketing strategy.
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
The assessment for this module is to produce the elements of a sales plan. The case study assesses your understanding and ability to construct a sales presentation plan and correct
Explain about existence of marketing as an indispensable activity. Existence of Marketing: Marketing is as old as mankind that a young child trying to persuade his mother
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
what is mis
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