Problem 1

You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing communications mix. How would you describe the role and importance of advertising in the marketing communications mix to him or her?

Problem 2

Explain how sponsorship works and examine the ways in which sponsorships can be evaluated.

Problem 3

Explain the 5 levels of brand recognition and sustain with examples.

Problem 4

Identify all the communication elements within the product development of an organization's marketing strategy.