Describe the Four P's in marketing mix - Using a company of your choice, explain how this company is using the Four P's to gain successful position in the market.

Demonstrate an understanding of relevant marketing principles, concepts and theories;

Ability to provide insightful analysis of issues involved;

Ability to organise material with supporting evidence;

Knowledge of current issues relating to your assignment question, evidence of thorough research.

Consult as many writings on the topic as you can. Comprehend and synthesise the ideas expressed and then attempt to present them in your own words. Eventually, you should be able to analyse and criticise other work and cogently argue your own point of view. You should always support your arguments and opinions with extensive referencing.