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We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
This is a practice where one firm sells the similar product at several prices in several markets.
Steps involved in designing a channel system: Formulating the channel objective: Formulating the channel objectives is the first step in designing a channel system. The objecti
Question: Consider you a front-line manager in a hotel. From this perspective, a) Describe the service encounter. b) discuss methods which you would use in the service e
difference between heavy lift surcharge and long lift surcharge
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
With aid of an example of a manufacturer, define segmentation?
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
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