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''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
how cost structure influence o in pricing a product/
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan
differentiate between histogram and histograms,correlation and regression
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
list out secondary sources of information while pursuing market research.
• example of product line strategies
Define Need in marketing in briefly. Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs f
What factors affect or govern the length of a product life cycle
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