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Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
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What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
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considering the concept of product life cycle, where would you put video games in their life cycle?
How should Shoppers? Stop develop its demand forecasts?
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
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