Accurate processing of data and safeguarding of privacy, Marketing Management

Assignment Help:

Describe, with examples, the TWO forms of IT/IS controls that exist to ensure complete, accurate processing of data and safeguarding of privacy and security.

There are two categories of controls, referred to as general controls and application controls.

General controls

These controls are designed by the organisation to make sure the completeness and effectiveness of the organisation's overall control environment in excess of its information systems. These controls concern the overall transaction processing environment and include:

  • Personnel controls, containing the appropriate segregation of duties, policy on usage and hierarchy of access.
  • Access controls, like as password systems, user identification, timed lock-outs, etc.
  • Computer equipment controls to protect equipment from destruction, damage or theft.

Application or program controls

These controls are performed automatically by the systems and designed to make sure the complete and accurate processing of data, from input through to output and might also help make sure the privacy and security of data transmitted among applications.

 


Related Discussions:- Accurate processing of data and safeguarding of privacy

Segmenting industrial markets, Segmenting industrial markets: 1.      ...

Segmenting industrial markets: 1.       Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase

The rise of personal computers in the mid 1980s spurred inte, Considering t...

Considering the concept of product life cycle, where would you put video games in their life cycleuestion #Minimum 100 words accepted#

Explain factors in a company''s macroenvironment, Question 1: Just as i...

Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for

Explain product strategy for ensuring growth of the firm, Question 1: Y...

Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu

Main advantages of keeping an in-house is function, Identify FIVE main adva...

Identify FIVE main advantages of keeping an in-house IS function.   There are several significant advantages of maintaining an in-house IS function, five are listed below. H

What are the certain limitations of packaging, What are the certain limitat...

What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different

Methods of setting the promotion budget, QUESTION a) "Increasingly, com...

QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation

What is niche marketing, What is Niche Marketing? Niche Marketing: ...

What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within

Describe which method of primary data collection, Question: a) Many Mar...

Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research

How is customer satisfaction affected in marketing, How is customer satisfa...

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd