How will the manufacturers achieve customer loyalty, Marketing Management

Assignment Help:

The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represent the best possible channel for the acquisition and maintenance of consumers' motoring needs. They must also demonstrate to manufacturers that they are the best route for them to sell their cars.

The consumption of motoring is delivered by the interaction between the following three main players:

- Consumers have a demand for mobility, at a cost which maximizes value in their perception.

- Manufacturers wish to generate shareholder value by designing, producing and marketing new cars. Greater customer loyalty is also a goal that manufacturers seek.

- Dealers wish to generate value by being the distribution channel for new cars between manufacturers in one location to consumers in another location.

(a) What aspects of a firm's relationships is illustrated in the example above? What other relationships should the firms at the manufacturers and dealers level consider?

(b) How will the manufacturers "achieve customer loyalty"?

(c) How will the dealers "generate value" in this chain?


Related Discussions:- How will the manufacturers achieve customer loyalty

Selection of an advertising agency, Q. Selection of an Advertising Agency? ...

Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele

Basis for market segmentation, Q.   Describe how can a company divide a ma...

Q.   Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. :  Market may be segmented by using several relevant

What is related product diversification, What is related product diversific...

What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as

Innovation, Innovation Any modernizing modification in a process or pro...

Innovation Any modernizing modification in a process or procedure which is increases the efficiency of that process or procedure.  Information technology has been the catalyst

Shoppers’ Stop, How are Indian customers visiting Shoppers’ stop any differ...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

Explain marginal approach to ad-budget, Marginal Approach to Ad-budget: - ...

Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i

Fiind the distance between two liine , FIND THE DISTANCE BETWEEN TWO LINEB...

FIND THE DISTANCE BETWEEN TWO LINEB 2x+y+3=0 AND 3x+4y+1=0.ALSO FIND THE EQUACATION OF LINE LYING MIDWAY BETWEEN THEM.

Advertising and advertising frequency, Adver tising Advertising ad...

Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine

What is place strategies, What is Place Strategies? Explain about such in d...

What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd