How will the manufacturers achieve customer loyalty, Marketing Management

Assignment Help:

The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represent the best possible channel for the acquisition and maintenance of consumers' motoring needs. They must also demonstrate to manufacturers that they are the best route for them to sell their cars.

The consumption of motoring is delivered by the interaction between the following three main players:

- Consumers have a demand for mobility, at a cost which maximizes value in their perception.

- Manufacturers wish to generate shareholder value by designing, producing and marketing new cars. Greater customer loyalty is also a goal that manufacturers seek.

- Dealers wish to generate value by being the distribution channel for new cars between manufacturers in one location to consumers in another location.

(a) What aspects of a firm's relationships is illustrated in the example above? What other relationships should the firms at the manufacturers and dealers level consider?

(b) How will the manufacturers "achieve customer loyalty"?

(c) How will the dealers "generate value" in this chain?


Related Discussions:- How will the manufacturers achieve customer loyalty

Case study: left or right(competent motors limited), 1.if you were one of t...

1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?

Mmi operational activities, In an executive meeting of March 2010, CEO Mary...

In an executive meeting of March 2010, CEO Mary Shields praised the team for their 'excellent performance.' In fact, for fiscal years 2007 to 2009, MMI outpaced its closest competi

Operational beheavior.., what would you suggest to avoid delays in despatch...

what would you suggest to avoid delays in despatch of products

Personal Selling, when it comes to selling, personal selling is vital. most...

when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before

Illustrate the strategy of position on usage, Illustrate the Strategy of Po...

Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the

Explain the term- advertising, Advertising Advertising is a non-person...

Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess

Explain in brief about relational communications, Explain in brief about Re...

Explain in brief about Relational Communications   Orientation Explanation Information and promotion Communications ar

Explain about the e-commerce briefly, Explain about the e-commerce briefly....

Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th

Marketing is a value creating and value delivery process, Marketing is a va...

Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state

Competition oriented pricing, Competition Oriented pricing : competitive or...

Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on  the  principle  of  competitive  par

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd