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Question 1:
Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer.
Question 2:
Give a broad overview of the psychological changes that is happening in India which is deep and not superficial and is changing advertising strategies for ever.
Detailed explanations on ‘Evolving Consumer Segments'
write an algorithm to calculate fruit for a fruit store for example apple = $1.00 and orange $2.00
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
types of marketing planning that a business organization can adapt
Question: (a) What is meant by inventory? (b) Name the typical items carried in inventory. (c) What are the assumptions for the Economic Order Quantity (EOQ)? (d) What
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Question 1: (i) Explain why the control system is an important aspect of the food and Beverage management of a hotel. (ii) Discuss the necessity and importance of docum
what is the concept of augmented product
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