Advertising and marketing in rural areas, Marketing Management

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Question 1:

Discuss why new media will have to be created and conventional ones used differently to communicate with the rural consumer.

Detailed explanation on ‘Advertising and Marketing in Rural Areas'
Detail explanation on ‘Innovative use of media in rural areas'
Detail explanation on ‘Promising Growth in Rural Market'

Question 2:

Give a broad overview of the psychological changes that is happening in India which is deep and not superficial and is changing advertising strategies for ever.

Detailed explanations on ‘Evolving Consumer Segments'

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