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The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
various approches followed by FMCG companies in test marketing
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
Marketing planning: Meaning and definition: marketing planning is a part of the process of overall planning of a business and industrial enterprise. Marketing planning includ
assignment of 1400 words submission sate 2nd nov what is the price for MBA student
Effectiveness of the Promotional Tools Every element of promotions mix has different capacities to communicate and to achieve different objectives. Effectiveness of each tool
What are main assets of brand equity? The main assets of brand equity are as given below: a. Brand Awareness: It refers to the strength of a brands presence within the min
Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar
Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann
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