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What are the economics circumstances in the consumer behaviour?
Economic Circumstances:
The choices about product are greatly influenced by person’s economic circumstances. This contain consumer’s spend capable income, borrowing, saving, assets, power, attitude and perception towards saving and spending etc.
difference between the personal selling and salesmanship?
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what is creative selling and what are its advantages?
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
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