Channel levels, Marketing Management

Assignment Help:

Channel levels:

The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel.

1. Channel of distribution for consumer goods: as we know that a channel of distribution is the combination of middlemen that a company uses to move is products to the ultimate consumer. For the consumer products four channels are widely used as shown in figure below.

2. Zero level channel: a zero level channel (also called a direct marketing channel) consists of a manufacture selling directly to the final customer. The major examples are door to door sales home parties, mail order, tele marketing, TV selling, internet selling, and manufacture owned, stores. Eureka Forbes representativies sell vacuum cleaners door to door.

3. One level channel: a one level channel contains one selling intermediary such as a retailer.

4. two level channel: a two level channel contains three intermediaries. In the meat packing industry whole salers sell to jobbers who sell to small retailers. Longer marketing channels can be found in japan food distribution may involve as many as six levels. From the producers point of view obtaining information about end users and exercising control becomes more difficult as the number of channel levels increases.

5. Channel of distribution for services: the intangible nature of services creates special distribution requirements. There are only two common channels for services as shown in figure follow.

6. Channel of distribution for industrial products: An industrial goods manufacture can use its sales force to sell directly to industrial customers. It can sell to industrial distributors who sell to te industrial customers or it can sell through manufacture representatives or its own sales branches directly to industrial customers through industrial distributors. Zero one and two level marketing channels are quite common in industrial marketing channels.


Related Discussions:- Channel levels

Message - source of advertisement, Q. Message - Source of advertisement? ...

Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport

Elaborate the term packaging, Elaborate the term packaging? Even after...

Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical

Assignment, Hi there. I want to make an assignment and want to know the pri...

Hi there. I want to make an assignment and want to know the prices.? please

Advantages of the e - marketing, Advantages of the E - Marketing 1.    ...

Advantages of the E - Marketing 1.       High speed of interaction 2.       Low cost provision and maintenance 3.       Ability to provide mass customization 4.

TEST MARKETING, Explain the various approaches that are followed by FMCG CO...

Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING

Global markets, Understanding other cultures is vital to success in the glo...

Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha

Main features of market or marketing orientation, Explain the main features...

Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their

Basis for market segmentation, Q.   Describe how can a company divide a ma...

Q.   Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. :  Market may be segmented by using several relevant

BLOCK BOX, CUSUMER MIND IS A BLOCK MIND DISCOUSES

CUSUMER MIND IS A BLOCK MIND DISCOUSES

What is convenience goods, What is Convenience Goods Do you remember,...

What is Convenience Goods Do you remember, last time when did you buy a packet of butter or a soft drink or a grocery item? Perhaps you don't remember, or you would say last

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd