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Q. Explain diffrent types of advertisement copy?
Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of advertising. Mostly advertising copies are of following types:
1) Descriptive Copy
8) Technical Copy
2) Questioning Copy
9) Reason-why-Copy
3) Comparative Ad-copy
10) Dramatisation Copy
4) Announcement Copy
11) Prestige Copy
5) Institutional Copy
12) Reminder-ad-copy
6) Topical Copy
13) Test-ad-copy
7) Personality Copy
14) Animation-ad-copy
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importance of pricing decisions to an organisation
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
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