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Q. Explain diffrent types of advertisement copy?
Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of advertising. Mostly advertising copies are of following types:
1) Descriptive Copy
8) Technical Copy
2) Questioning Copy
9) Reason-why-Copy
3) Comparative Ad-copy
10) Dramatisation Copy
4) Announcement Copy
11) Prestige Copy
5) Institutional Copy
12) Reminder-ad-copy
6) Topical Copy
13) Test-ad-copy
7) Personality Copy
14) Animation-ad-copy
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'
what are famous examples of down-market stretching done by large companies?
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
traveling salesman problem examples showing table and graphs
Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th
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