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Q. Explain diffrent types of advertisement copy?
Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of advertising. Mostly advertising copies are of following types:
1) Descriptive Copy
8) Technical Copy
2) Questioning Copy
9) Reason-why-Copy
3) Comparative Ad-copy
10) Dramatisation Copy
4) Announcement Copy
11) Prestige Copy
5) Institutional Copy
12) Reminder-ad-copy
6) Topical Copy
13) Test-ad-copy
7) Personality Copy
14) Animation-ad-copy
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explain the various elements of marketing process
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