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Q. Explain diffrent types of advertisement copy?
Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of advertising. Mostly advertising copies are of following types:
1) Descriptive Copy
8) Technical Copy
2) Questioning Copy
9) Reason-why-Copy
3) Comparative Ad-copy
10) Dramatisation Copy
4) Announcement Copy
11) Prestige Copy
5) Institutional Copy
12) Reminder-ad-copy
6) Topical Copy
13) Test-ad-copy
7) Personality Copy
14) Animation-ad-copy
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
marketing mix and components
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How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Choosing & Implementing Positioning Strategies
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
what is international marketing
what are the approaches used by FMCG companies in test marketing?
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
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