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Q. Explain diffrent types of advertisement copy?
Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of advertising. Mostly advertising copies are of following types:
1) Descriptive Copy
8) Technical Copy
2) Questioning Copy
9) Reason-why-Copy
3) Comparative Ad-copy
10) Dramatisation Copy
4) Announcement Copy
11) Prestige Copy
5) Institutional Copy
12) Reminder-ad-copy
6) Topical Copy
13) Test-ad-copy
7) Personality Copy
14) Animation-ad-copy
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
List out the secondary sources of information while pursuing market research.
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
what is upward and downward streching of brands
Explain about the product levels in briefly. Product levels in marketing are specified in below: a. First and more basic level is core benefit implies basic services custo
importance of Balancing Customer and Competitor Orientations
What is the slope of a line that contains points (2,4) and (-2,-4) ?
Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
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