Customer analysis-demographic-psychographic , Marketing Management

Assignment Help:

Customer Analysis

It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analysis.

Demographic segmentation

Age: Between 5 years and 15 years

There are not any specific restrictions on gender, family lifecycle.

Income level has to be medium and the social level of the targeted customers should be aware of the availability and its quality. This is open to school going children of all age groups.

Psychographic segmentation

Kids going to school and have to carry lunch packs are best preferred for this product. Parents who feel that kids could get quality and delicious lunch packs for their school tend to prefer this. As most of the people are employed and hardly find time at home to cook, this is greatly chosen. The busy lifestyle of people would enable them to utilize lunch packs for their kids.

Behavioural segmentation

There is a high readiness among parents to prefer and kids to taste the lunch pack. This shows that this saves time and works for all time customers. As Starbucks is already popular, the product can directly be promoted through the brand. It could directly fetch advantages to consumers as well as Starbucks.


Related Discussions:- Customer analysis-demographic-psychographic

Marketing plan for a new tourism venture, Assignment Objective The overa...

Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to

Illustrates the term pricing strategies, Illustrates the term Pricing Strat...

Illustrates the term Pricing Strategies? Pricing Strategies: As developing pricing strategies for the global market, one should consider the external and internal environ

Describe the advantages of market segmentation to bc4, BC4 is a manufacture...

BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag

Define the concept of relationship marketing, Question 1: (a) Using an...

Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on

What are the ways to indirect or direct export or production, What are the ...

What are the ways to indirect or direct export or production within a foreign country? There are a variety of ways in that organizations can enter foreign markets. The major wa

Nature, Q.  Describe the nature & scope of marketing & importance of marke...

Q.  Describe the nature & scope of marketing & importance of marketing? Ans.:  Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info

Promotion mix, Factors which influence type of promotional strategies used ...

Factors which influence type of promotional strategies used by universities to increase enrolment

Explain the consumers buying behaviour, Question 1: The PEST framework ...

Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad

Test marketing, what is test marketing ? Explain various approaches that ar...

what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd