Customer Analysis

It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analysis.

Demographic segmentation

Age: Between 5 years and 15 years

There are not any specific restrictions on gender, family lifecycle.

Income level has to be medium and the social level of the targeted customers should be aware of the availability and its quality. This is open to school going children of all age groups.

Psychographic segmentation

Kids going to school and have to carry lunch packs are best preferred for this product. Parents who feel that kids could get quality and delicious lunch packs for their school tend to prefer this. As most of the people are employed and hardly find time at home to cook, this is greatly chosen. The busy lifestyle of people would enable them to utilize lunch packs for their kids.

Behavioural segmentation

There is a high readiness among parents to prefer and kids to taste the lunch pack. This shows that this saves time and works for all time customers. As Starbucks is already popular, the product can directly be promoted through the brand. It could directly fetch advantages to consumers as well as Starbucks.