Customer analysis-demographic-psychographic , Marketing Management

Assignment Help:

Customer Analysis

It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analysis.

Demographic segmentation

Age: Between 5 years and 15 years

There are not any specific restrictions on gender, family lifecycle.

Income level has to be medium and the social level of the targeted customers should be aware of the availability and its quality. This is open to school going children of all age groups.

Psychographic segmentation

Kids going to school and have to carry lunch packs are best preferred for this product. Parents who feel that kids could get quality and delicious lunch packs for their school tend to prefer this. As most of the people are employed and hardly find time at home to cook, this is greatly chosen. The busy lifestyle of people would enable them to utilize lunch packs for their kids.

Behavioural segmentation

There is a high readiness among parents to prefer and kids to taste the lunch pack. This shows that this saves time and works for all time customers. As Starbucks is already popular, the product can directly be promoted through the brand. It could directly fetch advantages to consumers as well as Starbucks.


Related Discussions:- Customer analysis-demographic-psychographic

Description of algebra, In algebra, it seems appropriate that a sequence of...

In algebra, it seems appropriate that a sequence of content designed to help mother and father better comprehend Algebra's primary ideas should start with a description of Algebra

How is the brand strategy defined in the product line, How is the Brand Str...

How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp

What are the advantages of using e-commerce, What are the advantages of usi...

What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe

Marketing research, Marketing Research Marketing  research,  one  of  ...

Marketing Research Marketing  research,  one  of  the  components  of  an  information  system,  include collecting information relevant to a particular marketing problem faci

1313, In a production of West Side Story, eight actors are considered for t...

In a production of West Side Story, eight actors are considered for the male roles of Tony, Riff, and Bernardo. Is this a permutation or combination?

Frederick herzberg''s dual factor, Explain the relationship between Frederi...

Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and

Define the term service recovery, Question: The emergence of the Servic...

Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi

Conditional probability, Two events A and B are said to be dependent when  ...

Two events A and B are said to be dependent when  B  can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd