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What are the advantages of using e-commerce?
Fundamental Benefits of E-Commerce are illustrated below:
The major benefits are increasing sales and decreasing costs. The other benefits are as follows:
1. Increased accessibility to customers
2. Convenience of making comparisons
3. Increased Profitability
4. Innovation: E-commerce enables business organization to create new products or services.
5. Improvement within consumer service: There is a direct advantage into improvement of consumer service. High levels of customer satisfaction generate raised sales and profits.
6. Tangible advantages
7. Strategic Benefits
consumer market segmentation
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excircle?
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1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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