What are the advantages of using e-commerce, Marketing Management

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What are the advantages of using e-commerce?

Fundamental Benefits of E-Commerce are illustrated below:

The major benefits are increasing sales and decreasing costs. The other benefits are as follows:

1. Increased accessibility to customers

2. Convenience of making comparisons

3. Increased Profitability

4. Innovation: E-commerce enables business organization to create new products or services.

5. Improvement within consumer service: There is a direct advantage into improvement of consumer service. High levels of customer satisfaction generate raised sales and profits.

6. Tangible advantages

7. Strategic Benefits


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