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Question 1
"Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positional or a principled method."
(i). Differentiate between hard and soft negotiation
(ii). Differentiate between the principled and positional negotiations
(iii). Discuss how power impacts on a negotiation process
Question 2
Assess the OODA Loop critically as a decision making model in organisations?
Question 3
"Distrust can be further sub categorized under Calculus Based Distrust and Identification Based Distrust. Critically discuss the difference between CBD and IBD using relevant examples to illustrate your answer.
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
what are the core principles of msrketing
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
whats the core concept for marketing
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
the core concept marketing
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
Explain about the marketing effectiveness in strategic controlling.
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