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Question 1
"Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positional or a principled method."
(i). Differentiate between hard and soft negotiation
(ii). Differentiate between the principled and positional negotiations
(iii). Discuss how power impacts on a negotiation process
Question 2
Assess the OODA Loop critically as a decision making model in organisations?
Question 3
"Distrust can be further sub categorized under Calculus Based Distrust and Identification Based Distrust. Critically discuss the difference between CBD and IBD using relevant examples to illustrate your answer.
What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
write a note on Importance & scope of marketing?
Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
what are the core marketing concepts?
Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p
How should shopper''s stop develop its demand forecasts?
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