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Question 1
"Negotiation is a powerful method for resolving conflict which needs skill, and experience. Negotiation will be viewed as either hard or soft. It will be a positional or a principled method."
(i). Differentiate between hard and soft negotiation
(ii). Differentiate between the principled and positional negotiations
(iii). Discuss how power impacts on a negotiation process
Question 2
Assess the OODA Loop critically as a decision making model in organisations?
Question 3
"Distrust can be further sub categorized under Calculus Based Distrust and Identification Based Distrust. Critically discuss the difference between CBD and IBD using relevant examples to illustrate your answer.
Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
CONSUMER MIND IS A BLACK BOX DISCUSS
Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the
pest analysis of any sbu
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
the implementation of the marketing mix
Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h
considering the concept of product life cycle where would you put video games in their life cycle
Problem 1: Describe how services emerged in industrialisation and post industrialisation periods. Detail explanation on Growth of the Service Sector and Service Industrie
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