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Q. What is Advertising Budget?
Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that shows the total amount to be spent on advertising and list the way this amount is to be allocated. Advertising budget demonstrates how much is to be spent on promotional efforts and how this amount is allocated among different media and sales territories. Advertising Budget vary from company to company. A few companies spend large amount on advertising while there are companies spent very less amount on advertising.
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
Compare and contrast three planning tools used in management accounting, indicating how effective you judge each to be and why. Your judgments should be supported by evidence.
Value Pricing : Value pricing is a modern innovative and individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover
#Should video game companies continue to alter their products to include other functions such as email? Shouldvideo_game_companies_continue_to_alter_their_products_to_include_othe
market positioning error
what are the advantages of upward strech
identify the major trends in the firm''s natural and technological environment.
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo
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