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Q. What is Advertising Budget?
Answer:- Quantitative appearance of future plan of activities prepared for fix period of time. Advertising budget is a monetary document that shows the total amount to be spent on advertising and list the way this amount is to be allocated. Advertising budget demonstrates how much is to be spent on promotional efforts and how this amount is allocated among different media and sales territories. Advertising Budget vary from company to company. A few companies spend large amount on advertising while there are companies spent very less amount on advertising.
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
What is Product Strategies? Product Strategies: The product is one of the most significant elements of a marketing program. A company is generally called by the products
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
how was the need for this product identified?
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
rs. 50 a vibrant nail paint 10 ml
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