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Explain about the words of Schiffman and Kanuk about Market Segmentation.
In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct subset of consumers along with common requirements or characteristics and deciding one or more segments to target all along with a distinct marketing mix.
demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
This is a practice where one firm sells the similar product at several prices in several markets.
should vedio game campanies continue the alter their products to include other function ,such as email?
what is the difference between goods marketing and services marketing?
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
impact of having inadequate system design in the lead time and engineering cost
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
How marketing efforts can be controlled and evaluated? Marketing Efforts with Implementation, Control and Evaluation: Marketing is not a controlled process within an insu
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