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Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
Question 1: A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cl
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
what is affortability based pricing?
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
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