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Define the concepts of marketing research.
Market Research:
Marketing research is the intelligence facility of a business enterprise. This implies the careful and goal study of product design, transfer and markets activities as like physical warehousing and distribution, advertising and sales management.
explain the various approaches that are followed by fmcg companies in test marketing
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2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
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Solving Customer Problems in Ways They Never Imagined
what are the different retail strategies
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
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#ques1. “Consumer mind is a Black Box” –Discusstion..
Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p
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