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#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
what are thepproaches used by FMCG companies in test marketing?
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
#questioahmed buys a plot of land for Rs.96000.He sells 2/5 of it at a loss of 6%. At What gain percentpercent should be sell the remaining part of the plot to gain 10% on the who
Simple Marketing System Producer/ seller Communication Consumer Money Product/ service Feedback Participants in a simple marketing system:
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
process of disigning distribution channel
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