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Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
select a company and explain th marketing mix
what is upward and downward streching of brands
explain in short
Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
..physical evidence of at tea product..??
4 p''s of marketing
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