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You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
typesa of branding like producer''s name,picture-figure,name of product,colour
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
what challenge will Groupon face in the future
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
Consumer mind a black box-discus..?
explain the various approaches that are followed by FMCG companies in test marketing.
1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
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