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Q. Selection of an advertising agency by Image of Agency?
Image of Agency:- Prior to selecting the ad-agency advertiser must enquire about its integrity, image, its ethical standards and its relation with clients. The ad agency must command a good image in the public. Image of agency is able to be scanned through media past and present Clients its employee etc.
explain VAL"s theory and each types of custmors
Define the term New Brands. New Brands: A company may make a new brand name while it enters a new brand category for that none of the current brand of company names are a
Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas
Question 1: "Successful Marketing depends largely on a company's ability to manage its marketing programmes within its environment". (a) What is your understanding by "
Growth Stage The growth stage is the manufacture life-cycle stage during which a product's sales begin climbing rapidly. Early adopters will continue purchasing and l
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
what is the sales information systems
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
explain the various approaches that are followed by FMCG companies in test marketing.
Advertising Advertising is a non-personal form of mass communication which offers a high degree of control to those responsible for the design and delivery of advertising mess
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