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Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp
what are the core principles of msrketing
Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl
Question 1: Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice. Question 2: You work as Marketing Communic
what is the sales information systems
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
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