Determine the elements of the marketing mix, Marketing Management

Assignment Help:

Determine the elements of the marketing mix

Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the target market. Certainly there is implicit and important communication through the other elements of the marketing mix (through a high price, for example, symbolic of high quality) however it's the task of a planned and integrated set of communication activities to communicate effectively with each of an organisation's stakeholder groups. Marketing communications are sometimes perceived as dealing only with communications that are external to organisation however good communications with internal stakeholders, like employees, are also vital if successful favourable images, perceptions and attitudes are to be established , in the long term,. This text considers increasing importance of suitable internal communications and their vital role in helping to form a strong and consistent corporate identity.


Related Discussions:- Determine the elements of the marketing mix

Describe the functions of channel of distributions, Describe the functions ...

Describe the functions of channel of distributions Principally a channel of distribution performs the below functions: (a) It helps in establishing a regular contact with cu

Adopting a marketing orientation approach, Question 1: As a Marketing C...

Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to

Distinguish between quantitative and qualitative research, Question: Ma...

Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin

Area, formula for the calculation of the area of equilateral triangle

formula for the calculation of the area of equilateral triangle

Implement the product development strategy, Question: a. With referenc...

Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o

Define one disadvantage of online buyers, Define one disadvantage of online...

Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy

Product/market expansion grid, Product/Market Expansion Grid Companies...

Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp

Patent, It is a legal document which ensuring exclusive rights to a procedu...

It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.

What is efficiency control in MIVE, What is efficiency control in MIVE? ...

What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su

Assignment problem , traveling salesman problem examples showing table and ...

traveling salesman problem examples showing table and graphs

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd