Determine the elements of the marketing mix, Marketing Management

Assignment Help:

Determine the elements of the marketing mix

Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the target market. Certainly there is implicit and important communication through the other elements of the marketing mix (through a high price, for example, symbolic of high quality) however it's the task of a planned and integrated set of communication activities to communicate effectively with each of an organisation's stakeholder groups. Marketing communications are sometimes perceived as dealing only with communications that are external to organisation however good communications with internal stakeholders, like employees, are also vital if successful favourable images, perceptions and attitudes are to be established , in the long term,. This text considers increasing importance of suitable internal communications and their vital role in helping to form a strong and consistent corporate identity.


Related Discussions:- Determine the elements of the marketing mix

How is selling of products performed on web marketing, How is selling of pr...

How is selling of products performed on Web Marketing? An organization sell their products straight to consumer, employ trading networks or auction sites to arrive at new custo

Scanning the demographic environment, Segmentation is an integral part of m...

Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de

What are the credibility factors, What are the Credibility factors Pub...

What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe

Price, Price "The amount of money charged for a product or service, or...

Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".

What do you mean by advertising appeal, Q. What do you mean by Advertising ...

Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in  attention of audience or influencing their feel

Test marketing., explain the various approaches better followed by smcg com...

explain the various approaches better followed by smcg companies in test marketing?

What are cognitive measurement of customer satisfaction, What are cognitive...

What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio

Explain bases for market segmentation, Question 1: (a) What is "consum...

Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m

Illustrates the social environment in marketing activities, Illustrates the...

Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd